Benjamin LevyAug 9, 20183 minBMW gets intimateTake a look at the tricycle on the left; that is what an unbalanced innovation strategy looks like. Product leadership, customer intimacy, and operational excellence must be, if not equally important, at least reasonably balanced, which brings me to BMW. For years, Bayerische Motoren Werke AG have been known for making excellent cars. They claim to make “the ultimate driving machine” and you can tell that they mean it, sometimes going to extremes to get there. For example tak